Recognize Supply Chain Management Challenges in the Army's Supply Term Paper

Recognize Supply Chain Management Challenges in the Army's Supply System - Term Paper Example Supply chain management covers the processes of materials management, logistics, physical distribution management, purchasing, and information management† (Supply chain management.2007). SCM is a logistic network that is constructed on four elements i.e. suppliers, manufacturers, warehouses / distribution centers and customers. Likewise, the raw material, work-in-progress inventory (WIP), finished products flows and communicate between these four elements. The ultimate goal is to produce and distribute the manufactured goods in adequate quantities, to the correct locations and at the accurate time. However, there are certain factors that may lead to highlight difficulties in supply chain management processes. For instance, uncertainty may cause issues related to travel times, scheduling of transportation including vehicles and machines, weather forecasts, natural disasters, war, politics, labor issues etc. Similarly, in the same context military supply chain management networks are multifaceted as they are globally located and are managed by conventional and regulatory processes. Moreover, the management of these networks is convoluted due to segregating responsibilities for command, across different levels in the supply chain management network. Likewise, frequent promotions and job rotation in a rising-cost environment is a challenge. Furthermore, SCM has also encountered vulnerabilities. A security definition in the context of SCM is defined as â€Å"The discipline of contingency planning for any authorized delay, diversion, compromise or other related incident that could create a negative disruption or cost to a company’s flow of material, data or payment across international borders, from the point of conception to final delivery.† (Peck, 2003). Discussion The military supply chain management processes have witnessed many shortcomings in terms of improper communication channels between the SCM four elements i.e. suppliers, manufacturers , warehouses / distribution centers and customers. Moreover, there are several issues related to military supply chain that are discussed in separate headings. RFID Integration with Military Supply Chains â€Å"Radio Frequency Identification (RFID) is an enabling technology that will allow military logisticians to create synthesized and integrated end-to-end information on assets† (Estevez, 2005). Tracking troops is essential for the military supply chain, in order to align supplies in a reachable location. US faced a similar challenge during an Iraqi freedom operation, as the rapidly moving troops were tracked by incorporating information technology. Each combat unit was equipped with Radio frequency identification (RFID) transponders. Radio Frequency Identification (RFID) is a technology to recognize objects. This technology is for eternity classified as a technology similar to Automatic Identification and Data Capture (AIDC). AIDC consists of Barcodes, Biometrics and Smart cards. Apparently, RFID and Barcodes technologies are considered as one of the key drivers in supply chain management operations to categorize objects or merchandize at various workflow stages. In

Gravess Disease Essay Example | Topics and Well Written Essays - 500 words - 36

Gravess Disease - Essay Example This paper outlines that the patient is related to a family with a history on autoimmune diseases. There are many ways to treat Graves’s disease but in this case, Radioiodine has been found to be safe and efficient. It involves use of iodine radioactive isotopes to induce hypothyroidism which is easy and cheap to treat. The second case study showed that, endocrine glands that are likely to cause symptoms portrayed by the patient are adrenal glands, kidney, liver, or ovaries. There are also a number of hormones involved: the first one is androgen that is responsible for growth of hair below the abdomen and on thighs, but at higher concentration cause growth in other body parts such as the face in this case. The second one is Cortisol hormone that control metabolism in the liver and muscle fats that led to fatigue and injury of capillaries walls which explain the abdominal pains. The other involved hormones are aldosterone and steroid hormones. Adrenal diseases are associated wi th adrenal gland problems which may be either primary or secondary. The main different on the two is the impact on the body functions. A primary gland problem exists when only the gland is affected while a Secondary gland problem affect other body organs such as the liver or the heart. Alterations of these hormones are mostly caused by adrenal insufficiency or high blood pressure. As the discussion declares the patient in the third case study could be diagnosed with hyponatremia characterized by the low serum sodium, unconsciousness, and muscle weakness. Low sodium test would be caused by atrial tension from increase of pressure on central nerve stimulating production of atrial natriuretic peptide which hinders reabsorption of Na+ back into the blood stream. However, normality in potassium levels, Cl- levels and HCO3 levels on lab results shows that the patient was undiagnosed for some years.

Tradition, Culture and Issues Facing India Today Essay Example for Free

Tradition, Culture and Issues Facing India Today Essay India is known for their traditions and hospitality. Indian culture is very traditional and is still surviving in the modern era. They greet outsiders and elders buy placing both palms together raised below the face. This is how they show their respect. According to Maps of India, a day in India starts with Surya Namaskar. People offer water to the sun and chant prayers. Trees and animals are worshipped. The morning’s first meal is to the cow and the last meal is to the dog. During prayers they offer flower garlands to gods and goddesses. This ritual is embedded at an early age and is an important part of the education system in India. Three of the world’s major faith, Hinduism, Buddhism and Sikhism originated from India. India is a secular state and the citizens have the right to choose their own religion. (India. 2009) (Cultural India. net)The culture in India is very old and unique with diverse cultures and ancient civilization. The oldest pilgrimage tradition and practice is found in India. Pilgrimage is deeply embedded in their cultural psyche and some of the pilgrimage sites are so large that the entire subcontinent may be regarded as a sacred place. The majority of Indian people do not believe in killing animals to eat so many of them are vegetarians. Cows are considered to be scared and are not to be eaten. A typical meal is flavored with many spices such as turmeric, coriander, chili, cumin and cardamom. (India. 2009)India is the world’s seventh largest country. It is also the second most populated country in the world. In India, more than 200 languages are spoken and forty percent speak Hindi. The official language is Hindi and English. Over the past 20 years, agriculture and industry have largely expanded. India is one of the world’s top industrialized nations and world’s largest democracy. In India, 600 million people are eligible to vote. The adult literacy rate is 61 percent. Even though it is a fast growing electronics and telecommunications industry, India is still very underdeveloped and many live under the poverty line. According to the Indian Mirror, there is almost an equal number about of men and women. Half of these women are not educated. Because of westernization and approval of education women are now able to start getting their education. Despite its high illiteracy rate, their educational system is one of the best in the world. Physical education is also of high importance in India. They are noted for their skills in science and math. (India. 2009)In India, most marriages are arranged by the parents. Marriage is placed among members of the same social group. The bride’s family has to pay a dowry to the groom and his family. The Hindu weddings are very elaborate and the ceremonies and feastings can last for several days. According to Cultural India. net, The wedding is strictly observed according to ancient culture. A wedding in India is the coming together of two souls and bringing two families together. One of the most sacred customs is the tying of mangalsutra. It is a black and gold beaded necklace with a gold or diamond pendant. It carries great importance in Hindu weddings and in the lives of the married women. There are seven vows known as Saptadi which is performed along Mangalpheras. Magalpheras is the walking around the sacred fire. The vows and Manglapheras must be done in order for a wedding to be complete. According to Indian Mirror, in arranged marriages, the couple will acquaint themselves physically and then discover each other’s personality. They will develop strong bonds of companionship that will last until death. The bride will live with her husband’s family. Rarely do they get a room all for themselves. The bride will sleep with the women, and the groom will sleep with the men of the house. Several generations may share the same house. According to Indian mirror, their social system is based on the Joint Family System. â€Å"The families are closely knit with Grandfathers, fathers, sons and grandsons sharing the same spirit, tradition and property. † Because of this, India has the lowest rate of divorces in the world. India. 2009)An Indian woman wears a sari. It is a bright colored silk or cotton that is very long and it is wrapped around the body and draped over the shoulder. The end of the sari is used to cover the head. The man wears a dhoti which is a cotton cloth that is wrapped around the waist and between the legs. (Azadindia. 2010) According to the Multi-dimensional Poverty Index (MPI), there are eight Indian states that have poorer people than the 26 poorest African nations combined. The MPI is an assessment that is based upon critical factors such as education, health, ad deprivations. An alarming statistic and contemporary issue is that 1/3rd of the world’s poorest is in India. Over 75 percent of the population is living on less than $2 a day. (Azadindia. 2010) Men are the bread winners and women are to take care of the house hold and bear children. In India, a woman who works has to take care of the family and household duties as well. She will have to hand over her salary to her father, husband or her in-laws. Because of limited education and with technological advancements, this has resulted in retrenchment of women employees. Most women cannot or don’t even consider upgrading their skills. It is easier to terminate a woman’s employment and rehire, so maternity leave is out of the question. The working women are subjected to sexual harassment especially in the public transport system. Men will take advantage of these circumstances to physically harass the women. It is especially difficult for the women if their boss made sexual advances towards them. If the woman refuses these advances, life can be made very difficult for her. If the woman is promoted, others will attribute it to her giving sexual favors. These psychological pressures can lead to the woman quitting her job. (Azadindia. 2010) Women do not get equal treatment from infant stage to their old age when it comes to health. Since their health is of low priority, many women do not seek for help. The women in India are discriminated when it comes to treatment. For example, a man with the same condition would get first attention and treated first. It doesn’t matter if the woman came from a rich family or not. Whether the family is poor or rich, parents are more concerned about the health of the boys than the girls. Because of this attitude, the woman of India’s health is ignored and in turn caused the women to ignore their health. (Azadindia. 2010) A very disturbing issue is the female feticide in India. According to the 2001 census of India, there has been a decline in the child sex ratio for the age group from 0-6 years from 1991 to 2001. Reasons have varied from higher female mortality at a younger age due to neglect. The dismal numbers are a telling comment on the educated society that refuses to rid itself of its regressive male bias. † Many families, rich or poor do not want a girl. They do not want to be burdened with having to pay a dowry to the groom. Although the government has stepped in to advocate a girl’s right to live, many families are still aborting if sex is found out to be a girl. This is an ongoing social and contemporary issue that exists in India. Because many Indian women have been unfairly treated, they can be categorized as a subordinate group. In the past they have belonged to a lower class and subjected to the authority of another. Today even with democracy, many Indian women are still treated this way. Even though they themselves were treated unequally, most still favor the boys over the girls. Gender inequality can be attributed to its socio-economic and religious practices that have resulted in a wide gap between the men and women in society. According to azadinida. org, the idea of how an Indian woman should behave can be traced back to rules laid down by Manu in 200 B. C. : â€Å"by a young girl, by a young woman, or even by an aged one, nothing must be done independently, even in her own house. In childhood a female must be subject to her father, in youth to her husband, when her lord is dead to her sons; a woman must never be independent. Even though India is known for their hospitality, there is a silent social issue that has been brought to the rest of the world. India is a very traditional country, but India has displayed gender inequality in education, employment, health and life itself. This blessing, â€Å"May you be the mother of a hundred sons. † during Hindu weddings speaks volumes. UN Secretary General Kofi Annan has stated, Gender equality is more than a goal in itself. It is a precondition for meeting the challenge of reducing poverty, promoting sustainable development and building good governance.

Benefits Of Audio-Visual Aids Lectures

Benefits Of Audio-Visual Aids Lectures Students’ perception on role of audio-visual aids used in didactic lectures Abstract: Background objectives: Medical teachers have conventionally been using different teaching methods to educate medical students. Nowadays audiovisual aids such as power point slides, animation videos are being used. The optimum use of audiovisual aids is essential for deriving their benefits. This study was done to know the students’ preferences regarding the various audiovisual aids, with an aim to improve their use in didactic lectures for better understanding of concepts in medical science. Methods: Cross sectional observational study was undertaken in 113 undergraduate medical students . A set of questionnaire was distributed and students were directed to choose the most appropriate option as per the Likert scale. The responses were analyzed using SPSS 17.0. Results: Out of 113 students,45.1% preferred use of combination of audiovisual aids during a didactic lecture.27.4% preferred animation videos,15.9% preferred PowerPoint slides 11.5% preferred use of blackboard. Conclusion: Our study demonstrates that use of combination of audio-visual aids is the most preferred mode of teaching by the students. For better understanding of a subject and improvement of student’s performance, a teacher should match the lectures with preferred audiovisual aids and use them prudently. The subjects wanted animations to be incorporated frequently into medical education. Key Words: Animations, Audiovisual aids(AV),Blackboard, didactic lectures, Medical students, Powerpoint slides Introduction: Today we are living in the era of Information and communication technology. The power of technology has captured the minds of new generation and this influence could be seen in the field of medical education too. The technology for teaching students in this competitive scenario is the use of Audio-Visual aids in the form of power point presentations, animation videos, movies etc or can be the combination of both1. Lectures are the most traditional, old fashioned and didactic method of teaching which are meant for one way delivery of information and are especially useful when a large number of learners must be taught at one time. Well organized lecture remains one of the most effective ways to integrate and organize information from multiple sources on complex topics2.Lectures are often supported by audio-visual aids by emphasizing key points on the black board, the projection of written or printed matter on transparencies via an overhead projector(OHP) or increasingly nowadays via a computer based system, notably Microsoft power point(PP) animation videos3. The traditional chalk-talk methodology provides strong student-teacher interaction, but its effectiveness declines as the number of students in the class increases. Furthermore, maintenance of discipline and drawing attention gets hampered4.OHPs lack the ability to display moving images, have poor visibility and optical focus. Microsoft PP slides, accompanied with multimedia projectors, have remarkably revolutionized teaching. Texts as well as audiovisual clips can be easily played on PP slides. Animations refer to 3D video clips that can be played on a multimedia projector (MP). They provide a visual simulation that is particularly handy in sustaining interest and understanding complex medical concepts5. Students favour teaching methods employing audiovisual aids over traditional lectures using blackboard 3.However, the optimum use of audiovisual aids is essential for deriving their benefits6 . There is no conclusive study stating the superiority of one method over the other. Garg A et al. have observed that students want the teachers to include audiovisual aids during the lectures, but it is not certain whether it improves their understanding or performance in the examinations7. Baxi SN et al. have observed that there was marked improvement in examination results when PPT replaced the use of OHP 8. So there is a mixture of views based on the recent studies and it is not clear whether the use of a particular lecture delivery method is superior to others. Therefore, this study was undertaken to get the feedback from the medical students regarding their preferences in using newer modalities of teaching methods like animation videos, PowerPoint slides, and pre-recorded lectures along with blackboard teaching with available resources and progressively improve lecture delivery for their better understanding. Material methods: The cross-sectional, observational study was conducted with prior permission from the authorities and approval from ethical committee. A self administered questionnaire based on previous study4,6,16 was distributed to 130 students of 2nd 3rd year MBBS aged 18-22 years selected by random convenient sampling after obtaining their informed consent.The questionnaire was asked to complete anonymously.Participation was voluntary and dependent on subjects willingnes.The participants were asked not to reveal their names,registration number or any personal information so they can answer freely without any influence. Responses were taken from the students present in the class on the day of survey. Those who were absent or refused to participate were excluded from the study.113 students out of 130 who returned the filled questionnaire became the participants in the current study. The questionnaire consists of twenty questions designed in two parts, first part composed of information regarding schooling, HSC board HSC percentage of the participants. Second part contained questions related to the preferences and opinions for use of AV aids in lecture delivery, in which twelve attributes were measured, based on Likert’s scale of grading as strongly agree/Agree/ No opinion/ Disagree/ strongly disagree. The scores allotted in the aforementioned sequence are 5/4/3/2/1.The participants were encouraged to furnish their independent and unbiased opinion without revealing their identity in the questionnaire. The sum of the all students grading on each attribute was taken for calculating the final weighted score. The response was analyzed using SPSS 17.0 for data entry and statistical significance was found by using Friedman ANOVA test. Results: Association between attributes and preference of AV-aids is depicted in (TABLE- 1).To analyze the best method of audio visual aid in use for independent attributes, ranking scale was adopted allotting the sequence in ascending order. It is evident that mean ranking for blackboard ,PPT prerecorded lectures were lower than that of animation videos for most of the attributes. On application of â€Å"Friedman test† a significant association was found (p Table 1: Association between attributes and preference of AV-aids Attributes Blackboard PP slides Animation videos Prerecorded lectures Combination Stat. Sig (Friedman’s test) Mean SD Median Mean SD Median Mean SD Median Mean SD Median Mean SD Median Lectures were well organized 2.99 .966 4.00 3.23 .798 4.00 3.93 .659 5.00 1.73 1.036 3.00 3.12 .891 4.00 P Contents were well informative 2.87 .992 4.00 3.38 .793 4.00 3.74 .566 4.00 2.06 1.036 3.00 2.96 .908 4.00 P Lectures clear understandable 3.43 .862 4.00 3.11 .833 4.00 3.64 .651 4.00 1.90 1.059 3.00 2.94 .932 4.00 P Clarity was good 2.83 .937 4.00 3.51 .958 4.00 3.41 .879 4.00 2.23 1.092 3.00 3.03 .936 4.00 P Well audible 3.20 .744 4.00 3.13 .908 4.00 3.31 .789 4.00 2.35 1.073 4.00 3.01 .926 4.00 P Stimulated interest 2.91 1.015 4.00 3.20 .983 4.00 3.63 .966 5.00 2.22 1.143 3.00 3.04 1.069 4.00 P Advanced understanding of topics 3.12 1.045 4.00 3.13 .966 4.00 3.44 .962 4.00 2.32 1.108 3.00 2.98 .671 4.00 P Delivery was interesting 2.86 .955 4.00 3.06 .958 4.00 3.52 .852 4.00 2.47 1.112 3.00 3.08 .642 4.00 P Able to take notes/diagrams 3.74 .967 4.00 3.36 1.136 4.00 2.50 1.123 3.00 2.28 1.145 3.00 3.12 1.126 4.00 P Effective in clearing concept remembrance 3.25 .50 4.00 3.00 .963 4.00 3.46 .973 4.00 2.36 1.157 3.00 2.94 .942 4.00 P Concentration/ attention span maintained 3.40 1.140 4.00 3.07 1.134 4.00 3.28 .946 4.00 2.32 1.175 3.00 2.93 .949 4.00 P Explanation/ summarization 3.21 .973 4.00 3.25 1.062 4.00 3.37 .869 4.00 2.27 1.126 3.00 2.89 .964 4.00 P Table 2: Preferred aid Preferred aid Total Animations blackboard Combination Ppt slides Gender Female Count 14 7 35 11 67 % within gender 20.9% 10.4% 52.2% 16.4% 100.0% % within Preferred aid 45.2% 53.8% 68.6% 61.1% 59.3% Male Count 17 6 16 7 46 % within gender 37.0% 13.0% 34.8% 15.2% 100.0% % within Preferred aid 54.8% 46.2% 31.4% 38.9% 40.7% Total Count 31 13 51 18 113 % 27.4% 11.5% 45.1% 15.9% 100.0% Discussion: The current study was conducted to get feedback from the medical students regarding their opinion on audiovisual aids used during didactic lectures using a Questionnaire. It is an obvious observation that gradually the use of electronic media has become more common in medical colleges over conservative teaching methods that utilized blackboards9. For centuries, a blackboard remained the mediator for displaying information in a persistent manner, and can give the audience a consistent view of far more information than can be held in short- term memory. Anderson R noted that blackboards encourage note-taking and student-teacher interaction10 which was also found in our study. Seth V et al. noted that by using blackboard taking down the simply-drawn diagrams is easy, the teacher makes natural pauses and power breaks do not interfere with the lecture4.Its limitation is that information-rich contents like complex tables, graphs and vivid images cannot be displayed and the orga nization of the presentation is poorer as compared to electronic slides5.He also noted that the majority of medical students preferred PPT presentations, while dental students preferred chalkboard. Baxi SN et al.8 observed that an equal number of students preferred blackboard-based or multimedia-based lectures and insisted to consider the need of using multimedia modalities to present lectures to students11. In our study it was revealed that the students preferred animation videos over Powerpoint presentations or blackboard. Majority of the students opined for the use of combination of audiovisual aids in didactic lectures for better understanding of concepts in medical science which correlates with the study done by Kaushik Bhowmick et al12.The training program in UG teaching uses a judicious mixture of didactic lectures with audiovisual aids and problem based learning methods, clinical teaching and practical experiments 6.Optimum use of audiovisual aid is essential for deriving their benefits6.Audio visual aids can be effectively used to show the photographs and the animated pictures related to the topics13.Animations, with their unique three-dimensional presentation, have been accredited with simultaneously being able to increase interest and motivation, to draw attention, to illustrate procedures and to explain how things work14 . Conclusion: Our study demonstrated that lecture delivered by using a combination of audio visual aids was most appreciated by the students. To understand complex concepts and to retain facts, the participants desired animations to be incorporated frequently into medical education as they are interesting it breaks the monotony of lecture.It motivates students to attend lectures as they are very curious to see or hear what the teacher is going to show them in the upcoming class, by seeing animated effects, colorful presentation and hearing recording they are able to concentrate more1. References: Arora A. Impact of Audiovisual aids on students at university level. Altius Shodh Journal of Management commerce.2013;ISSN 2348-8891. Richardson D. Don’t dump the didactic lecture; fix it. Adv Physiol Educ. 2008; 32(1): 23-24. Bennal A, Itagi V, Taklikar RH.Role of Audiovisual aids in physiology lecture. National Journal of Physiology, Pharmacy Pharmacology.2014;4(2):109-111. Seth V,Upadhyaya P,Ahmad M,Moghe V.PowerPoint or chalk and talk: perceptions of medical students versus dental students in a medical college in India. Adv Med Educ Pract 2010;(1):11-16. Naqvi SH,Mobasher F, Afzal MA,Muhammad U,Naeem A. Effectiveness of teaching methods in a medical institute: perceptions of medical students to teaching aids. JPMA.2013; 63: 859. Mohan L,Sankar P R, Kamath A, Manish M S, Eesha B R. Students attitudes towards the use of audio-visual aids during didactic lecture in pharmacology. Journal of Clinical and Diagnostic Research 2010; (4): 3363-3368. Garg A, Rataboli PV, Muchandi K. Students opinion on the prevailing teaching methods in pharmacology and changes recommended. Indian J Pharmacol 2004; (36):155-8. Baxi SN, Shah CJ, Parmar RD, Parmar D, Tripathi CB. Students perception of different teaching aids in a medical college. African Journal of Health Professions Education. 2009; 1(1):15-16. Seth V, Upadhyaya P,Ahmad M,Kumar V. Impact of various lecture delivery methods in pharmacology. Excli journal 2010;(9):96-101. Anderson R. Beyond PowerPoint: building a new classroom presenter. Syllabus 2004; (17): 31-3. Lowry RB. Electronic presentation of lectures – effect upon student performance. University Chemistry Education. 1999; (8):18-21. Bhowmick K,Mukopadhyay M,Chakraborty S. Assessment of perception of first professional MBBS students in India about a teaching learning activity in Biochemistry. South East Asian Journal of Medical Education 2009;(3):8. Metcalfe DH, Mathura M. Students perception of good and bad teaching: a report of a critical incident study. Medical Education.1995;29(3): 193-197. Lowe R, Schnotz W (eds.). Learning with animation: research implications for design. UK: Cambridge University Press. 2008. Chavan SK,Chavan KD,Giri PA,Jogdand SS. Perceptions of Medical Students Regarding Use of Audio-visual Aids in Lecture Delivery.IOSR Journal of Research Method in Education .2014;(4):28-32. Kumar A,Singh R,Mohan L,Kumar M. Students views on audiovisual aids used during didactic lectures in a medical college. Asian Journal of Medical Science 2013;(4):36-40.

To Kill A Mockingbird: Prejudice In Maycomb :: essays research papers

To Kill A Mockingbird: Prejudice in Maycomb Two major people in To Kill A Mockingbird are prejudged; Boo Radley and Tom Robinson. One man is the victim of prejudice; Atticus Finch. These men are mockingbirds. For a mockingbird has never hurt anyone, and neither has Atticus Finch, Boo Radley, nor Tom Robinson. . Boo Radley is prejudged because he chooses to stay in his domicile. While Tom Robinson is prejudged because of his color. Atticus Finch becomes a victim of prejudice due to his valiancy to help a innocent black man; Tom Robinson. Boo Radley and Tom Robinson and prejudged; but because prejudice is so inclusive, even those who help the â€Å" mockingbirds†, Atticus, become victims of prejudice. Maycomb people gossip about Boo Radley because he chooses to stay in his house, while Tom Robinson is stereotyped by Maycomb because of his skin color. Rumors are spread about these men because most of Maycomb is guilty of prejudice. Boo Radley is generally gossiped about by Miss Stephanie Crawford. Miss Stephanie recounts to Jem about rumors spread about Boo Radley. â€Å"So Jem received much of his information from Miss Stephanie Crawford...†( Lee, TKAM 11 ). Miss Stephanie explains a erroneous rumor about Boo. â€Å"As Mr. Radley passes by, Boo drove the scissors into his parent's leg...† ( 11 ). Tom Robinson is prejudged by many people, some include: Scout, Mr. Gilmer, and Bob Ewell. For example, when Scout says, â€Å"Well, Dill, after all he's just a Negro† (199). Maycomb people are the sin of all prejudice in Maycomb. Boo Radley and Tom Robinson are mockingbirds. Both of these men are victims of prejudice. To take advantage of these men would be a sin, just as it would to kill a mockingbird. â€Å"Mockingbirds don't do one thing but make music for us to enjoy...that's why it's a sin to kill a mockingbird (90).† Tom Robinson is taken advantage of by the Ewell family. Tom had nothing against anybody, especially the Ewells'. He would help Mayella with her chores, and the part of it that made him a mockingbird, is that he did not want anything in return. â€Å" Were u paid for these services...No suh, not after she offered to give me a nickel the first time (191).† What makes Boo Radley a mockingbird is that he has never really never hurt anybody, he minds his own business while watching over his children. The Ewell family and many other people in Maycomb have sinned, distinctively Bob Ewell, because they took advantage and prejudged to innocent men; Tom Robinson and Boo Radley. People who help the mockingbirds also become victims of prejudice.

Internet Marketing and Promotion Strategy Essay -- Internet Marketing

Broad Markets Goals (monthly) Exposures Conversion Rate Conversions ATV 900K .1% 4 $750 Top 3 Sites Website Impressions Traffic Visitor Profile Demographic Segmenting Facebook.com 100,000 About 124M Methodical Spontaneous -18-52 years old -Male & Female Twitter.com 100,000 About 27M -College student or graduate -Income $28-$100k+ -Any ethnicity -Interested in starting a business or developing business marketing Linkedin.com 100,000 About 60M Ad Formats The ad format for broad marketing will be static images. All three websites will use the same image for branding consistency and so that each campaign can be easily calculated. The image will have a brand heading, message describing the promotion (10% off), and the same call to action. These variables will be changed monthly to calculate the effectiveness. The imagery will be simple and the text will target startup and small to medium sized businesses. Messaging Strategy The messages’ main objective is to spread brand awareness and to present WebCom Marketing’s website and design solutions, along with a promotion, and a call to action. The solutions will include: marketing management, online advertising, and marketing agency solutions. The messaging will target methodical visitors by emphasizing WebCom Marketing’s as an alternative solution to having in-house marketing costs, and WebCom Marketing’s expertise. Separate messages will target spontaneous visitors by providing last minute solutions for businesses. Main Goals of Ad Exposures The main goal of the ad exposure is to consistently create similar brand awareness across each broad marke... ...isitors are more likely to search for more universal terms than non-brand specific terms. Once the visitor has landed on the landing page, they are now considered a conversion. Other results that will be measured are the landing page’s ability to retain the visitor, the call to action’s ability to capture the visitor, and other notes about the visitor’s behavior. Special Offers and Incentives SEO discounts will be similar to the other campaigns’ 10%, initially, and it will be recorded by the means of number of clicks, and filling out the specific form, or providing the promo number over the phone. The offers on the landing pages and mediums used will include a expiration term to support acting quickly. Visitors Conversions Revenue Cost Discounting Percent Cost/Revenue Ratio 675 7 $5,063 $3,500 10% 79.14% Summary of Projected Revenue and Costs (monthly)

Economics and Global Business Essay

A) Elasticity of demand is describes as the degree of percentage change in demand for a good or service due to variation in price. Elasticity measurements can be expressed by three types of demand; inelastic demand, unit elastic demand, or relatively elastic demand. To determine the percentage of change in demand for a product or service the price elasticity equation and coefficient are used. The coefficient Ed is defined as â€Å"the percentage change in quantity demanded of product divided by the percentage change in price of product X† (McConnell, Brue, Flynn, 2012, pg. 76) The three expressions of Ed are Elastic, Inelastic, and Unit Elasticity. Elastic demand occurs â€Å"if a specific percentage change in price results in a larger percentage change in quantity demanded† (McConnell, Brue, Flynn, 2012, pg. 77). For a product with inelastic demand Ed < 1. An example of elastic demand is when there is a 2% decrease in the price of chocolate that results in a 6% increase in quantity. Ed= .06/.02 = 3 Inelastic demand occurs â€Å"if a specific percentage change in price produces a smaller percentage change in quantity demanded.†(McConnell, Brue, Flynn, 2012, pg. 77) For products with inelastic demand Ed 0 .Inferior goods are goods that yield a negative income elasticity, Ei < 0. As consumer incomes increase, demand and purchases of these foods decrease. Examples of inferior goods are bus tickets, consignment clothing, and retreaded tires to list a few. D) Demand of a product will be elastic when there is a higher number of substitute available. This happens because consumers can easily swap one product for the other based on price. An example can be the purchase of soda. A consumer can go to the store to buy Pepsi but arrive and find a sale on Coke and buy Coke instead. The variety of soda a consumer can chose, makes the demand for Pepsi highly elastic. The same rule applies for inelastic demand of a product. If there is a limited number of substitute goods available the product or service is highly inelastic. An example would  be medical procedures or surgery. The alternative to surgery are very few, making medical procedures or surgery inelastic. E) The proportion of Income devoted to a good or service effects the elasticity of demand for that good or service. For goods that are of a higher proportion of income, a 15% increase in price would make the good highly elastic. But for goods that are of a lower proportion of income, a 15% increase in price would only slightly change the demand, making them lower in elasticity. An example would be a car priced at $13,000. If there is an increase by 15% the car now costs $14,950. This increase in price requires more of the consumer’s income making them highly elastic. Another example of how proportion of income devoted to a good effects elasticity of demand, is a pair shoes that cost $20.00. If there is a 15% price increase on the shoes, they now cost $23.00. The increase in the price of the shoes requires about the same proportion of income that the original price required. The lack of major proportional change to income makes the shoes elastic. F) Time is a factor that effects consumers demand elasticity of a product. â€Å"Short-run† demand for a product is often more inelastic than â€Å"long-run† demand since consumer have less time to find an alternative and normally don’t feel the effects of a price increase until â€Å"long-run.† An example would be an increase in the price of salmon. â€Å"Short-run† demand of Salmon is more inelastic since the effect if the price increase hasn’t been felt drastically by consumers. But, in the â€Å"long-run† demand for salmon will decrease making it more elastic as consumers find alternative to salmon. G) 1) Elastic demand range occurs when total revenue can be increased by decreasing price. The range for elastic demand on the graph is between $80 and $50. Total revenue increases as the price decrease. 2). Inelastic demand range occurs when total revenue can be increased by increasing price. The range for inelastic demand on the graph is between $40 and $0. Total revenue is decreasing as the price decreases. 3). Unit elastic range occurs when a  percentage change in price results in the exact same percentage change in quantity. When the price changes it does not affect total revenue on the graph. The unit elastic range for the given graph is $50-$40. References McConnell, Campbell R., Stanley L. Brue, and Sean Masaki Flynn. â€Å"Elasticity.† Economics: principles, problems, and policies. 19th ed. New York: McGraw-Hill/Irwin, 2012. 76-77. Print.